Perception of conflicting goals from the consumer's perspective
The dimensions of sustainability—ecological, social, and economic—are conceptually aligned with the overarching goal of sustainable development, but they can interact in different ways—they can complement and reinforce each other or contradict each other. Conflicting goals of sustainability arise when the achievement of one goal directly hinders another. Economic goals, such as growth, often conflict with environmental protection or social sustainability. But ecological and social goals can also conflict, such as between land efficiency and biodiversity in organic farming.
In this seminar, we will examine whether consumers perceive these conflicting goals and how they influence their purchasing decisions. To this end, we will conduct a study with consumers and examine their experiences and assessments of these conflicting goals and how they influence their everyday decision-making.
https://hr-online-system.uni-hohenheim.de/projekt/zielkonflikte-der-nachhaltigkeit-2988
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